The Açai Collective


Food & Beverage

Scope of Work

  • Branding
  • Campaign
  • Print

The Açaí Collective’s offering is simple. Enjoy Açaí anyway you like.

The direction we embarked on was to create a practical approach. We began brand development with stripped-back typography. We had to consider how to communicate this in a crowded F&B market, with many similar products. The bold and modern word-mark created can communicate clarity, creativity and a sense of playfulness.

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