We were assigned to renew GIC’s recruitment material. We developed a new visual communication system to enhance the look and attract potential talents. Our direction was to highlight the key messages with a modernist design approach and generate interest by incorporating a unique folding method. The brochure unravels in circular motion with a gentle tug on the sides, offering a stimulating juxtaposition of striking design and simplicity. This approach resonates with the company’s passion for innovation and thoughtfulness in direction.