The New Thinking
The Taste Therapy
Food & Beverage
We are what we eat, and that goes for the body and the mind. For this reason, The Taste Therapy was established, to create food products that enhance both our physical and mental wellbeing and to promote positive eating habits.
The Taste Therapy believes that the concept of mindfulness transforms the relationship we have with food. From being an indulgence with short-term rewards, it becomes a lasting experience of wellbeing that allows us to live more fully.
The visual approach we took was down-to-earth and timeless, tying the notion of food to the concept of equilibrium. The concept behind the visual identity is rooted in the spirit of mindfulness. The figure-sketch acts as a graphic motif for this new identity while the colour palette inspired by nature brings calmness, warmth, and harmony to the brand.