Preparazzi is a gourmet caterer and purveyor of luxury gastronomic services and culinary concepts. Specialising in large-scale VIP events, Preparazzi’s regular clientele spans luxury brands, high-end retailers, ambassadors, celebrities, and C-suites.
Darling Visual Communications was tasked to create its brand identity, logo, stationery, packaging and website design. Our solution was a classic typographic approach with a modern twist. For the logo, the letter “P” popped up in our minds. Taking a slice out of their cookbook, we sliced a corner off, a playful nod to the chef’s hat that the client wears and the slicing and dicing that comes with the prep.
We wanted the design of the website to resonate what they do best – gourmet food that is stylish and fashionable. The result is an engaging, intuitive site that entices visitors to take another look. The mural-style interface highlights specific content to encourage users to click around and explore.