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RI Reunion Day
Client
Academia English & Writing Centre
Sector
Education
Scope of Work
- Branding
- Copywriting
- Editorial
- Strategy
Academia English & Writing Centre represents a triumvirate of perspectives derived from the institutions that set the global educational agenda. We wanted to find a balance between an unobtrusive design with clean aesthetics that would also be also playful, exploratory and inspiring; with this exquisite balance in mind, we explored the usage of blue and grey tones with copper foil to make the collaterals seem regal, yet warm. The clean typography with a heavy-weighted serif is an allusion to this educational organisation that conveys both prestige and authenticity. A tactile, textured fabric paper on the paper is nostalgic, reminding us of old-school designs where quality mattered. So too our design conveyed the spirit of Academia, a place where quality, authenticity and the intrepid pursuit of knowledge come together beautifully.
Inspired by the classics
In homage to the classic books that inspired the brand identity, we established a typography-led approach for the company’s materials.
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